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Attention Is The New Currency.
Ever since 2020, it seems like days have been shorter, time has moved faster, and people have felt more impatient. It is no surprise that TikTok and Instagram blew up during lockdown. In fact, the term “doom scrolling” became the “word of the year” during COVID. Reels launched mid to late 2020. People were fed endless video feeds. Algorithms got better the longer you watched, and there was no stopping point. In general, there was just more screen time TV, Netflix, and constan

Fiona O'Connell
Apr 62 min read


The Biggest Mistake People Make When They Say “I need to lock in”
Everyone does this. They wake up one day and decide, “I’m going all in.” They say they’re going to the gym 4–5 days a week. They jump into some intense split routine.They overhaul their entire diet overnight. Sometimes they even throw themselves into a calorie deficit on top of it. And for a few weeks… they’re "locked in." Then a month goes by and they’re exhausted. They start dreading the gym.They feel restricte d with food. It tu rns into a chore instead of something they e

Fiona O'Connell
Apr 34 min read


Grass-Fed vs. Grass-Finished Meat: What You Need to Know (Why It Matters)
When it comes to choosing high quality meat, the labels can be confusing grass-fed, grass-finished, organic, pasture raised… what does it actually mean? If you’re trying to optimize your health, this is one of those small shifts that can make a real difference. The Truth About “Grass-Fed” “Grass-fed” sounds like the ultimate choice but it’s not always what you think. Surprisingly “grass-fed” only means the animal ate grass at some point in its life. This means that the anima

Fiona O'Connell
Mar 302 min read


How the Longest Living People Eat (It's surprisingly Simple)
If you feel overwhelmed by nutrition advice, you’re not alone. The truth is: the healthiest way to eat is also the simplest. And we see this in the longest living populations in the world. What Are Blue Zones? Blue Zones are regions where people live the longest and healthiest lives, like Okinawa, Japan and Ikaria, Greece. While many lifestyle factors play a role, one thing is consistent: Their diets are simple, whole, and unprocessed. You should be able to look at your plat

Fiona O'Connell
Mar 281 min read
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